Workyard Director of Product Marketing • 1y
My approach to developing messaging for a new product or feature is to set time with the product owner to fully understand what's being developed, why, and for whom. Ask as many questions as you can, even the ones that seem simple or obvious.Ask about functionality. If it does X, ask why and then say so what? I've worked with many great product owners in my career, and this type of questioning was welcomed because it helped them see the big picture (and sometimes opened the possibility of future ...Read More
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