Should a product marketing manager be a SaaS startup's first hire, and why?

I agree that a product marketing-minded person is very helpful in the early days of a startup. PMMs tend to be good generalists because we own messaging and go to market ...

I was one of the first marketing hires at Chili Piper. I personally think there's a strong arguement to hire product marketing first. Positioning, messaging, segmentation...

Absolutely! I have been hearing more and more PMMs being the first hire - or leading the team. Our own CMO is a former PMM. I think a lot of it has to do with the indust...

PMM experience do make for great first marketing hires, especially in B2B. They tend to have a broad T-shape skill set. Depending on your goals and business, try to under...

I wouldn't recommend a PMM first, specifically. The first hire should be someone who can help to test and then execute effective methods of generating demand. This could ...

A SaaS startup's first marketing hire should be a generalist who can wear multiple hats across different functions of marketing and has a founder mentality to move fast. ...

Whether someone with a PMM title should be the initial marketing hire depends on a lot of things. However, I will say this: Absolutely, positively, without a doubt, someo...