What is your go-to framework for defining the persona, the buyer pain points and elaborating on use cases?

Persona frameworks are unique to the organizations and teams who use them. But there are a few core elements that will add some structural integrity to your personas. C...

Out of all of the frameworks I've tried, I think "jobs to be done" is my favorite. But in reality, I often end up riffing on it to build out a framework that is structure...

I am a huge advocate of Pragmatic Institute’s work on professional training and certifications for product marketers and product managers, oftentimes embraced at the orga...