Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
I love this question. Customer research is one of the most commonly underfunded areas of a pmm/marketing team yet the one that can yield the biggest insights. A number of companies I've worked for have been willing to invest in pricing research (with expensive external vendors) as guidance on pricing and packaging- but seldom the same investment is made for messaging, GTM, or specialized projects like onboarding, or closed loss interviews. To get into specifics of vendors and products you can us ...Read More
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