What market research methods are you currently using to understand industry trends and customer behavior?
3 Answers
Scribe VP of Product Marketing • 1y
While surveys to a representative sample are a key input for keeping your finger on the pulse of industry trends, they likely won’t tell you what you aren’t thinking to a...
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Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 2y
To understand industry trends and customer behavior, i like to use a mix of quantitative and qualitative market research methods. On the quant side, lots of number crunch...
416 Views
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Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
I'll break this up into two parts:Industry trends: I tend to look to public information here. Press pickup, analyst reports, what's going viral online (for a consumer pro...
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