Sharebird

What market research methods are you currently using to understand industry trends and customer behavior?

Answer
3 Answers
  1. Aliza Edelstein
    Aliza Edelstein

    Scribe VP of Product Marketing • 1y

    While surveys to a representative sample are a key input for keeping your finger on the pulse of industry trends, they likely won’t tell you what you aren’t thinking to ask.  Imagine being in a library and only picking out books that you want to read; you’ll continue to learn more about what you already want to know. Imagine instead that you ask others for some book recommendations; you’ll more likely end up expanding your horizons and learning things you didn’t even know to ask about. So, depen ...Read More

    2,775 Views
  2. Vishal Naik
    Vishal Naik

    Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y

    I'll break this up into two parts: Industry trends: I tend to look to public information here. Press pickup, analyst reports, what's going viral online (for a consumer product). If I were to turn to research for this, I'd suggest a qualitative study where I wrap this into a line of questions around another topic. As in, it's probably not meaty enough to do a study just to understand industry trends, but if you're covering another topic you could wrap this in. Customer Behavior: I worked with a r ...Read More

    3,565 Views
  3. Axel Kirstetter
    Axel Kirstetter

    Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 2y

    To understand industry trends and customer behavior, i like to use a mix of quantitative and qualitative market research methods. On the quant side, lots of number crunching is done using source data from SFDC, email automation and other CRM like systems. On the qual side, message testing, website user analysis, and win/loss interviews.

    416 Views

Related Ask Me Anything Sessions

Top Product Marketing Mentors