There are two major ones I’ve used over the years. The first is pipeline generation--how much pipeline is generated by the campaigns or sales plays that are tied to the launch The second is use case adoption. There are different tools and ways to measure it but ultimately it’s usually a CRM report you can pull and analyze which use cases are being adopted, and what are customers using your product for. If it’s tied to the key use cases you promoted during the launch, and even better if there’s ...Read More
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