What key metrics do you track to measure post-launch success beyond just vanity numbers like downloads or sign-ups?
2 Answers
There are two major ones I’ve used over the years. The first is pipeline generation--how much pipeline is generated by the campaigns or sales plays that are tied to the l...
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Appcues VP Marketing • 2y
Orient yourself and every other stakeholder to usage and adoption goals. Adoption takes time. When revenue targets are involved, adoption rates can and should serve as a ...
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