How do you partner with product to get accurate product delivery timing and make sure they loop in PMM ahead of time?
1 Answer
LinkedIn Director of Product Marketing • 1y
We do semi-annual planning with our product partners. This allows us to sit down with them and anticipate what they plan to launch and when and build this into a schedule...
1491 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
At what point during feature development should product marketers get looped in on what's changing?How early is too early to get involved in a product launch?How should PMMs work in collaboration with product managers and the customer success team on product launches?If you don't yet have a sophisticated product marketing function at your company just yet, what types of goals/key results should your PMM be held do? What is the role of Product Marketing compared to other parts of the business in driving product adoption?How do you partner with teams across marketing to make sure your product launch is successful?