LinkedIn Director of Product Marketing • 1y
We do semi-annual planning with our product partners. This allows us to sit down with them and anticipate what they plan to launch and when and build this into a schedule or a tracker for the next six months. But more importantly, it allows us to get ahead of some of the things they want to build so our team can shape their roadmap and funding decisions with our own customer and market research. PMM should not be an order taker for the product team’s launches, we should be actively shaping those ...Read More
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