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How do you partner with teams across marketing to make sure your product launch is successful?

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2 Answers
  1. Madison Springgate
    Madison Springgate

    Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 2y

    As the PMM, we are the drivers behind the strategy of the launch. We determine the strategy but we have to heavily rely on our partners to execute it. At Sauce Labs, we’ve worked across stakeholders to develop a Launch Checklist Template that outlines every launch activity, with designated owners to ensure alignment on responsibilities. We also hold a Launch Team Interconnect bi-weekly meeting to review the launch timeline and GTM plan, ensuring everyone is on the same page and aware of their ac ...Read More

    1,465 Views
  2. Lara McCaskill
    Lara McCaskill

    Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 2y

    The biggest opportunity to partner across marketing for a successful product launch comes down to understanding your partners' priorities. With any launch, you'll likely partner with a number of different marketing disciplines from creative, to brand, to lifecycle, demand gen, paid marketing, event marketing, and many more. Knowing where each of these teams priorities are is key to understanding how you can partner best with them and avoiding unnecessary headaches. Are your cross-functional part ...Read More

    648 Views
  3. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 2y

    Each launch will impact different departments. Your responsibility as a PMM or launch captain isn't to take the reigns on each activity but to give guidance and support to the person/teams responsible for a particular task. When you're putting together a launch strategy, meet with each department head or stakeholder from other departments to understand what they need each time the company needs to roll out new features or products. CS may need a talk track and hands on experience, bizops may nee ...Read More

    248 Views

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