Which products/launches should you 'launch' and which should be left alone without a formal launch?
4 Answers
Inngest Head of Marketing • 3y
I think everything new in the product is launched to some degree, but we do use a launch tiering system— Tier 1 to Tier 3. I've seen this model at other organizations and...
1607 Views
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 1y
Not all products require a full formal launch. Small feature updates or enhancements can be released quietly or with just an internal announcement. Lighter product update...
575 Views
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Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
I recommend using a tiering system. An effective go-to-market (GTM) tiering system is a framework that organizes products, services, or features into different tiers ba...
325 Views
Giant Stride Marketing Group President • 3y
Most clients I work with have a tiering system where they group launches into Tier 1/2/3, etc. Every tier gets some sort of “formal” launch, but they differ in the number...
299 Views
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