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Lauren Craigie
Head of Product Marketing at Cortex September 1
I think everything new in the product is launched to some degree, but we do use a launch tiering system— Tier 1 to Tier 3. I've seen this model at other organizations and it works well to align on a s
Rachel Cheyfitz
Head of Product Marketing and Documentation at Coro | Formerly Lytx, Cisco, Snyk, Lightrun, ComeetDecember 11
I recommend using a tiering system.  An effective go-to-market (GTM) tiering system is a framework that organizes products, services, or features into different tiers based on factors such as their v
Most clients I work with have a tiering system where they group launches into Tier 1/2/3, etc. Every tier gets some sort of “formal” launch, but they differ in the number of activities and number of p