Which products/launches should you 'launch' and which should be left alone without a formal launch?

3 answers

All related (50)

Head of Product Marketing at Cortex • September 1

I think everything new in the product is launched to some degree, but we do use a launch tiering system— Tier 1 to Tier 3. I've seen this model at other organizations and it works well to align on a s

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Rachel Cheyfitz

Head of Product Marketing and Documentation at Coro | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • December 11

I recommend using a tiering system. An effective go-to-market (GTM) tiering system is a framework that organizes products, services, or features into different tiers based on factors such as their v

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Linda Sonne-Harrison

President at Giant Stride Marketing Group • August 31

Most clients I work with have a tiering system where they group launches into Tier 1/2/3, etc. Every tier gets some sort of “formal” launch, but they differ in the number of activities and number of p

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How do you time a launch for the greatest impact?

How do you manage small product releases that don't warrant a big splash, but are important for users to know about? What kinds of activities and deliverables do you use?

In your organization does the product marketing also work with a portfolio marketer?

What stage in the product lifecycle is best for a product launch? What effort would you put into launching a product that is still very much an MVP?

Can you please outline a "Launch Framework" and go through an example of implementing such a framework for one of the companies for which you have worked?

What is the role of Product Marketing compared to other parts of the business in driving product adoption?