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What's the best way to enter the product marketing field?

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2 Answers
  1. Ryan Van Wagoner
    Ryan Van Wagoner

    Forethought Senior Director, Head of Marketing • 4y

    Over the course of my career, I've seen incredible product marketers enter the field in all sorts of ways: - Pursuing an MBA and getting an internship at a large tech company - Getting sales experience and then moving into a sales-enablement-focused PMM role as an entry point to the field - Starting in core marketing (demand gen / creative / content marketing / events / etc.) and using those skills to transition to PMM The best way to enter the product marketing field is the one that plays to yo ...Read More

    428 Views
  2. Teresa Haun
    Teresa Haun

    Zendesk Senior Director, Technology Marketing and Communications • 6y

    This question is very similar to this one someone else asked https://sharebird.com/how-can-a-junior-digital-marketing-generalist-stand-out-as-a-pmm-candidate-in-a-role-that-requires-3-years-of-product-marketing-experience?answer=nOrEYkp4B7 so going to share my answer from there here too:I think it’s all about making it clear that you have relevant skills and experience that will apply. Also, that you have tremendous potential and are so eager to learn! If you really don’t have a lot of experienc ...Read More

    3,288 Views

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