How do you look at the difference and overlap between growth and product marketing?
Clockwise Head of Growth Marketing • 4y
Product marketing is deeply aligned to the product team and is focused on maximizing the adoption of the product suite. Product marketing can also be split into “inbound”...
4273 Views
Shopify Director of Product Marketing • 2y
Growth marketing focuses on acquiring and retaining customers to drive business growth. Product marketing focuses on understanding the market, positioning the product and...
4207 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Iterable Chief Marketing Officer • 2y
In my opinion, there isn’t much overlap between PMM and Growth PMM, but the things that they need to know to power the work that they do is where there’s some overlap.Fro...
1456 Views
Credit Karma Senior Director of Product Marketing | Formerly Adobe, GoDaddy, VSCO, 3x startups • 2y
While product marketing focuses typically on marketing strategy creation, growth marketing typically focuses on driving execution of some part of the marketing plan. This...
284 Views
Related Questions
What's the future of Growth Marketing? Do you view it as eventually splitting out from 'Traditional' marketing practices such as Product and Brand? How can you take your experience in growth marketing to transition to product marketing?Growth is very quantitatively focused and product marketing is qualitatively focused. How do you create a shared KPI between both functions?How can someone transition from digital marketing to product marketing considering the differences and overlaps?How should Product Marketers work with Growth marketers in terms of KPIs, boundaries, north star metrics, activities? How do I know product marketing is the right career for me?