What Pros/Cons Exist for Industry-Specific PMM Career Path?

I'm researching the pros/cons of taking an industry solution focused career path in PMM (e.g. PMM specifically focusing on Banking/Financial Services, Insurance vertical;) Curious to hear opinions about this career path, progression, and opportunities. What are some of the shifts you've noticed in the PMM-world for career paths. For example, PLG and hybrid motion seems to be the latest career trends. I can see how specializing in a specific vertical provides some exclusivity and depth of knowledge that can be hard to come by (and potentially in high demand?). I can also see how the specialization would be an easy cut in an acquisition or if a company is struggling financially. Obviously, we do what we can to prove the value of our contributions and protect against this potential. Any thoughts or opinions? Also would love any suggestions for PMMs to research further who may have gone down this path.

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Product Marketing Career Path

Surachita Bose

Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 1y

Let’s talk about the path of the industry-specific PMM. I’ve had the privilege of leading both, industry-focused and full-stack PMM teams—at Twilio (deeply verticalized hybrid GTM that paired core PLG offering with SLG for enterprise), Iterable (industry-agnostic platform focus, selling to mid-market & enterprise), and previously at Uber and Intuit. Along the way, I’ve learned a few truths about what makes this path rewarding, challenging, and—let’s be honest—occasionally frustrating. Let's ...Read More

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