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What can someone who has an extensive sales background do to prove themselves competent for an entry-level product marketing role?

Some of the best product marketers I know started in sales roles, but it can be hard to make the jump from sales into marketing. As a salesperson, you know first hand how...
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2568 Views
Robert McGrath
Deel Head of Global Marketing + Expansion5y
Prove your passion for the customer. Demonstrate how you've set out to understand their needs and challenges, and how you solved them in your past roles. The importance o...
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641 Views
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Ryane Bohm
Salesforce Senior Director, Product Marketing | Formerly Gong, Salesforce, GE4y
I find that a lot of the most successful marketers as well as product marketers come from a sales background and I have a lot to learn from them. You're already super cus...
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641 Views
Andrew Lihani
Datadog Sr. Group Manager, Product Marketing | Formerly Builder.io, Drift, Salesforce, Oracle6y
I made the switch from Sales to Product Marketing at my company a year ago. I actually wrote about this topic here . Here's my quick take: -Product teams (in my experien...
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1329 Views
Sherri Schwartz
OvationCXM Head of Marketing | Formerly First Orion, Zafin, nCino6y
I spent over five years in my career as a top producing sales rep before breaking into product marketing. The thing I made sure that I could prove how valuable my backgro...
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546 Views
Christine Tran
Writer Head of Solutions Marketing6y
Create a lot of content - start a blog, write about companies you admire/respect, do videos, create Slideshares. My instinct is that a sales person could be a great PMM f...
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484 Views