OutSystems VP, Head of Product Marketing • 3y
Two dimensions to think about: product and operational. PMMs need to be aligned to persona solutions. If the product set only has one key buyer there may be opportunities to break down by user personas or level two buyers. If that's still challenging I would suggest thinking about operational or functional alignment. For example: - Messaging PMM (FCD, website, PR) - Technical PMM (demos builds, videos, release marketing) - Events PMM - Enablement/GTM PMM (leads sales enablement strategy or s ...Read More
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