What advice do you have for a current product marketing manager who's looking to grow his/her career in product marketing?

Every product marketing org is different, but there are typically three big areas that may or may not be included in a product marketing org including, inbound (working more closely with Product), out

Product Marketing has so many different specialties that it’s almost impossible to be a master of all of them. My advice is to pick a product marketing swimlane and develop a strategy or project that

Once you've established deep expertise and credibility in the field, the transition to leading a Product Marketing team will depend largely on finding the right opportunity. This can happen with your

Product Marketing is an evolving role and can mean slightly different things at different companies, from sales enablement to competitive analysis and everything in between. Hence, I would suggest thi

See my answer here in terms of what can help you personally grow as a PMM. In terms of moving up the ranks, the journey is probably similar to other marketing roles where beyond a certain level, you n

Growing your career in PMM can mean many things from mastering each aspect of product marketing to going deep in a particular discipline (e.g., pricing, competitive, etc.).  If growing your career me

I think showing a promotion within an organization signals something a bit more special than a title change across organizations, so that is a way to motivate someone to stay on longer if an opportuni