What advice do you have for a current product marketing manager who's looking to grow his/her career in product marketing?
What type of opportunities should current product marketers seek out in order to best position themselves to lead the product marketing function at a company?
Tremendous VP of Marketing • 5y
Every product marketing org is different, but there are typically three big areas that may or may not be included in a product marketing org including, inbound (working m...
18978 Views
Instacart Chief Marketing Officer • 8y
Once you've established deep expertise and credibility in the field, the transition to leading a Product Marketing team will depend largely on finding the right opportuni...
3844 Views
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Mastering Market Research
Splunk
See my answer here in terms of what can help you personally grow as a PMM. In terms of moving up the ranks, the journey is probably similar to other marketing roles where...
1195 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 4y
Product Marketing has so many different specialties that it’s almost impossible to be a master of all of them. My advice is to pick a product marketing swimlane and devel...
875 Views
Prove Head of Product • 4y
Product Marketing is an evolving role and can mean slightly different things at different companies, from sales enablement to competitive analysis and everything in betwe...
424 Views
Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM Advisor • 7y
I think showing a promotion within an organization signals something a bit more special than a title change across organizations, so that is a way to motivate someone to ...
723 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 3y
Growing your career in PMM can mean many things from mastering each aspect of product marketing to going deep in a particular discipline (e.g., pricing, competitive, etc....
524 Views
Related Questions
what's the difference between a product marketer and a snr product marketer - how to learn and develop strategy skills so you can set better goals and be strategic in your approach instead of just reacting to daily asks? Any book recommendations?What's the best piece of career advice you've received?How do you strengthen your product marketing skillset on the job when time is of the essence?What are some ways product marketing can prove their value to product management?If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?What are some of the best resources for Product Marketers to refer to as they grow in their careers?