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What type of opportunities should current product marketers seek out in order to best position themselves to lead the product marketing function at a company?
7 answers
All related (78)
Dana Barrett
Head of Global Inbound Marketing at Asana October 15
Every product marketing org is different, but there are typically three big areas that may or may not be included in a product marketing org including, inbound (working more closely with Product), out
Sharadhi (Gadagkar) Patel
Director, Product and Solutions Marketing at Hopin June 1
Product Marketing has so many different specialties that it’s almost impossible to be a master of all of them. My advice is to pick a product marketing swimlane and develop a strategy or project that
Laura Jones
Chief Marketing Officer at Instacart December 8
Once you've established deep expertise and credibility in the field, the transition to leading a Product Marketing team will depend largely on finding the right opportunity. This can happen with your
Leandro Margulis
Head of Product at Prove September 7
Product Marketing is an evolving role and can mean slightly different things at different companies, from sales enablement to competitive analysis and everything in between. Hence, I would suggest thi
Indy Sen
Hypergrowth Leader and Advisor at | Formerly Google, Salesforce, Box, Mulesoft, WeWork, MatterportJuly 23
See my answer here in terms of what can help you personally grow as a PMM. In terms of moving up the ranks, the journey is probably similar to other marketing roles where beyond a certain level, you n
Jeff Hardison
Head of Product Marketing at Calendly March 25
Growing your career in PMM can mean many things from mastering each aspect of product marketing to going deep in a particular discipline (e.g., pricing, competitive, etc.).  If growing your career me
Horacio Zambrano
CMO, ; B2B GTM/PMM Advisor at Truu, Inc. December 4
I think showing a promotion within an organization signals something a bit more special than a title change across organizations, so that is a way to motivate someone to stay on longer if an opportuni