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Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well?

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2 Answers
Influencing the Product Roadmap
  1. Jackie Palmer
    Jackie Palmer

    ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 7mo

    Early on in my career as a product marketer, I had the opportunity to present an enhancement request that was a huge change to our business model. This feature opened up our previously mostly closed system to be able to include more data from other applications in real-time, not just via a one off upload. This was a request I had noticed was coming up in more and more customer conversations as newer competitors had been built using this approach. It wasn't yet losing us deals but it was getting ...Read More

    587 Views
  2. Neel Patel
    Neel Patel

    Anthropic Enterprise & Solutions Marketing • 1y

    A few themes come to mind when thinking about influencing a product roadmap:1. Understand business impact: how does your idea or recommendation impact the company at large? Is there a shared business goal that other teams can get behind in hearing your proposal? Laddering up to shared objectives creates a path of less resistance.2. Understand customer/industry impact: what impact will this have on your customers? Have you talked to any customers to provide proof points? Or at least, work with ke ...Read More

    1,149 Views

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