Back to Your Feed
Do you have high-level educational resources on developing your relationship with PMs?
1 Answer

Vishal Naik
Google Product Marketing Lead • December 6
A great business resource on developing XFN relationships is the book "Five Dysnfunctions of a Team" by Patrick Lencioni. Its an easy read and its scalable to all relationship building in your organization. If you can establish trust, you can have conversations and meetings with productive conflict that will make it easier to achieve buy-in of various ideas which will help keep people accountable and ultimately drive results. But the book is a much better blueprint than that 30 word sentence above.
426 Views
Related Ask Me Anything Sessions

Payrix VP of Product Marketing, Charlene Wang on Influencing the Product Roadmap
November 9 @ 10:00AM PST

Appcues VP Marketing, Eric Keating on Influencing the Product Roadmap
May 31 @ 10:00AM PST

Wistia Director of Product Marketing, Elise Beck on Influencing the Product Roadmap
May 2 @ 10:00AM PST
Popular Questions
What's a typical product marketing career path? How do you start with a GTM strategy? What is your favorite product marketing interview question and the best answer you've heard?How do you measure sales enablement success? How do you measure the contribution of Product Marketing to the growth result?What are good product marketing OKRs?
Top Product Marketing Mentors

Eric Bensley
Asana Head of Solutions Marketing

Teresa Haun
Zendesk Senior Director, Technology Marketing and Communications

Sherry Wu
Gong Director of Product Marketing

Lauren Craigie
Cortex Head of Product Marketing

Mary (Shirley) Sheehan
Adobe Head of Lightroom Product Marketing

Nisha Goklaney
HubSpot Senior Director of Product Marketing

Rekha Srivatsan
Salesforce Vice President Product Marketing

Amanda Groves
Crossbeam Senior Director Product Marketing

Christine Sotelo-Dag
ThoughtSpot Director of Product Marketing & Customer Marketing

Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences
Related Questions
I'm curious about the experience of others, which group has been harder to work with––Product or Sales? And why and how y'all work through issues? What is the role of the product marketer when it comes to monitoring product analytics? What metrics to monitor? How do we differentiate the metrics a product marketer has to monitor from those that the PM owns? What tools should Product Marketing use to relay customer feedback to Product management?Who owns pricing? Product Marketing or Product Management? If both, how do you divide the responsibilities?If you have to improve the adoption rate of a SaaS product, where would you start? How to understand customer journey in a B2B SaaS mobile application?
Without using expensive softwares like Mixpanel or Yourstory.