How do we get our product management team to be more customer focused than timeline focused?
PandaDoc VP of Product Marketing & Brand • 6y
My guess is your product team might benefit from PMM partnership earlier on in the product development process. However, that’s easier said than done! In order to move fr...
1110 Views
Snorkel AI Vice President of Marketing • 6y
Product teams can get myopic with mandate from leadership or long term vision. But this is exactly where product marketing can be an excellent value partner to their prod...
799 Views
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Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
It’s almost a cliche, but a really well-made slide deck can go a long way. Gather insights from all parts of the organization (sales, user operations, customer success, m...
705 Views
Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 4y
This feels like an executive level misalignment of goals. I don't know the specifics in your company but if product management / product leadership is being measured by ...
338 Views
Square Product Lead • 8y
Covered this a bit in another question. PMM can bring a very strong customer perspective when it comes to product development. To have a seat at the table though, you hav...
2748 Views
Related Questions
How do you more effectively influence product roadmap priorities and timeline?I'm planning to launch a new product at a large event soon and am in the process of creating a 'Product bible' for everyone who will be on the floor talking about the product. Do you have any examples of things you would include aside from the obvious (pricing, target customer, key benefits, use cases etc)? How often would you recommend product marketing to share insights to influence product roadmap?How do you get product management to focus more on customer problems and solving them, and less on shipping features that customers don't need?How can you influence the roadmap when product managers have to plan so far in advance?Best tips for earning roadmap influence when a product marketer is new to a company or industry?