What's the number one mistake PMMs make in messaging?
3 Answers
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3mo
Acting as a pass-through for product management — simply copy-editing PM ideas instead of independently developing messaging grounded in customer and sales insight. The ...
389 Views
Atlassian VP of Product Marketing • 3mo
The top three mistakes are: using too many words, not talking to customers to validate messaging, and spending too much time on the messaging document rather than getting...
381 Views
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Zuora VP Product Marketing • 3mo
Not working directly with sales — failing to get their buy-in and partnership during the messaging development process means missing your best test ground and losing cons...
411 Views
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