Workyard Director of Product Marketing • 2y
The biggest mistake product marketers make when revising existing messaging is being closed-minded. It's easy to resist wanting to change something that you worked on or have strong convictions about. However, look at the data and listen to conversations from sales and CS. Listen to the market. What was created six months ago may have been messaging that resonated with your ICP, but products change, and markets change quickly. When revising your existing messaging, you and everyone involved need ...Read More
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