Okta Senior Manager, Product Marketing & Analyst Relations • 1mo
Start with conversations. Talk to 10 customers who recently bought. Ask why they switched, what they almost bought instead, and what they'd tell a peer. Record everything Get info on 3 who churned or said no. Talk to sales reps, compete team, or competitive intel tools Steal their words. The best messaging is already in your customers' mouths. Your job is to notice it and sharpen it, not invent it Then open a framework Now you have inputs to fill it with, not guesses The rookie trap: starting in ...Read More
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