MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Work closely with the Sales team, particularly Moneyball Reps, Turnaround reps and Sales Managers, getting these stakeholders on board makes it easy to drive adoption across the wider organization. As PMMs, we (hopefully) have spent hours researching our target persona, how they would use the product, and our competitive differentiators before launching new messaging. We are convinced our iteration solves every weakness of the old messaging, but then we are shocked...SHOCKED, I TELL YOU, SHOCKE ...Read More
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