Where do you typically uncover the most competitive insights? What frameworks do you use to get clarity on the competitive position?
9 Answers
Norm Ai Head of Marketing | Formerly Galileo, Cresta, Tanium, Zuora • 10mo
Here are a few of my favorite channels for sourcing competitive intel: Prospect CallsJumping on sales calls or listening to Gong recordings is the best way to uncover com...
4995 Views
Replicant Head of Product Marketing • 1y
A comprehensive competitive intelligence program has to tap into a bunch of different sources across your organization. Below are some sources I've found valuable in the ...
10693 Views
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Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
Here are several key sources and frameworks that I find valuable for gaining clarity on the competitive position. Market and Competitive Research: This includes studying ...
1444 Views
Airtable Director, Compete & Partner Marketing • 3y
Win/loss interviews have consistently been one of our richest sources. Also, plugging into active deals where we support the sales team (we use Gong and CRM to get alerts...
2202 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
I uncover competitive insights from using social listening tools like Gong and Chorus. My PMM team has filters set up so we can listen for key concepts, competitors, and ...
433 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
A lot depends on your industry, category, nature of competition, quality of sales/product analytics. But here are some common tactics Source of competitive insights <&...
395 Views
Giant Stride Marketing Group President • 3y
Hi, I have found that sources of competitive insights differ quite a bit from market category to market category. It's looking at the totality of information - what you f...
386 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Apr 30
Raymond and April have laid out a solid operating model. The angle I'd add is what's changed most in the last 18 months: AI-synthesized competitive intelligence versus tr...
158 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Apr 30
Raymond and April have laid out a solid operating model. The angle I'd add is what's changed most in the last 18 months: AI-synthesized competitive intelligence versus tr...
161 Views
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