Where do you typically uncover the most competitive insights? What frameworks do you use to get clarity on the competitive position?

Here are a few of my favorite channels for sourcing competitive intel: Prospect Calls Jumping on sales calls or listening to Gong recordings is the best way to uncover common objections, alternatives they're considering, and vectors for competition (e.g., price, quality, ease of use, etc.) Win/Loss Win/Loss excellent if your team can support it. It can sometimes be difficult to prioritize a Win/Loss program at an early-stage startup where resources are limited, but the information that comes fro ...Read More

A comprehensive competitive intelligence program has to tap into a bunch of different sources across your organization. Below are some sources I've found valuable in the past. Sales Team: Your AEs/AMs are on the front lines day-in and day-out. They'll often have up-to-date insights on competitor tactics, customer objections, and lines of attack that have worked in the past. Listen to Gong/Chorus calls regularly, scour salesforce data, and directly speak with sales people for important info. Cust ...Read More

Here are several key sources and frameworks that I find valuable for gaining clarity on the competitive position. Market and Competitive Research: This includes studying competitor websites, product documentation, press releases, industry reports, and analyst insights. User Feedback and Reviews: Actively listening to user feedback and reviews, both from our own customers and those of our competitors. For competitors I look at online forums, social media, reviews, G2, and other similar resources. ...Read More

I uncover competitive insights from using social listening tools like Gong and Chorus. My PMM team has filters set up so we can listen for key concepts, competitors, and competitive terms. From there we can see historical data and trends on whether or not our positioning of key differentiators influences closed/won rates overtime. This is helps us proactively understand what is top of mind for our prospects in competitive deal cycles. Another way to suss out competitive insights is your standard ...Read More

A lot depends on your industry, category, nature of competition, quality of sales/product analytics. But here are some common tactics Source of competitive insights <> Internet - read competitor website, case studies, product docs etc. Sign up for a free account (if possible). Review aggregators like G2, Trustradius etc. gives you impartial customer perspective on the competition <> Partners - Not uncommon to see partners run impartial feature comparisons between you and your competi ...Read More

Hi, I have found that sources of competitive insights differ quite a bit from market category to market category. It's looking at the totality of information - what you find publicly, win-loss data, information from customers or analysts, etc. - that is the path to insights.  I don't use a "framework" to get clarity on the competitive position but look at: - What matters to customers?  - What does my product have that other products don't? - Where is my product particularly strong?  For a visual ...Read More

Raymond and April have laid out a solid operating model. The angle I'd add is what's changed most in the last 18 months: AI-synthesized competitive intelligence versus traditional source-by-source tracking. At UiPath and before that at Salesforce, we ran a standard CI stack: Gong call monitoring, win/loss interviews, G2 review scraping, analyst briefings. All still essential. But the most impactful shift has been using AI to synthesize across all those sources at once, not just aggregate them se ...Read More

Raymond and April have laid out a solid operating model. The angle I'd add is what's changed most in the last 18 months: AI-synthesized competitive intelligence versus traditional source-by-source tracking. At UiPath and before that at Salesforce, we ran a standard CI stack: Gong call monitoring, win/loss interviews, G2 review scraping, analyst briefings. All still essential. But the most impactful shift has been using AI to synthesize across all those sources at once, not just aggregate them se ...Read More