Where do you typically uncover the most competitive insights? What frameworks do you use to get clarity on the competitive position?

3 answers

All related (21)

Market Intelligence Lead at Airtable • September 20

Win/loss interviews have consistently been one of our richest sources. Also, plugging into active deals where we support the sales team (we use Gong and CRM to get alerts on which competitive deals we

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Sahil Sethi

Senior Vice President, Product Marketing at BetterUp | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • October 5

A lot depends on your industry, category, nature of competition, quality of sales/product analytics. But here are some common tactics Source of competitive insights <> Internet - read competito

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Linda Sonne-Harrison

President at Giant Stride Marketing Group • September 20

Hi, I have found that sources of competitive insights differ quite a bit from market category to market category. It's looking at the totality of information - what you find publicly, win-loss data, i

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How often do you talk to customers, or do qualitative + VOC research?

What metric, goal or KPI can you put on providing competitive intelligence to the company or product teams?

What constitutes a competitor, and what is the goal you have in mind when you conduct competitor analysis?

What is the difference between messaging and positioning?

What are some of the best practices and tools that you use to determine competitive positioning that you could recommend?

When your sales team are already having daily 1on1 conversations with clients, what is the best approach in engaging with these clients for market research without being interruptive?