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Alex McDonnell
Market Intelligence Lead at Airtable September 20
Win/loss interviews have consistently been one of our richest sources. Also, plugging into active deals where we support the sales team (we use Gong and CRM to get alerts on which competitive deals we
Sahil Sethi
Senior Vice President, Product Marketing at BetterUp | Formerly Klaviyo, Qualtrics, Microsoft, MckInseyOctober 5
A lot depends on your industry, category, nature of competition, quality of sales/product analytics. But here are some common tactics Source of competitive insights <> Internet - read competito
Hi, I have found that sources of competitive insights differ quite a bit from market category to market category. It's looking at the totality of information - what you find publicly, win-loss data, i