How do you disseminate competitive positioning to your sales team?

Short answer: however works!Longer answer: Work with your Sales Enablement team (if you have one) and Sales leadership to come up with a plan. There are a few nuances tha...

It really depends on the current understanding of that competitive positioning within my sales team. I usually work with Sales Enablement or frontline Sales Managers to c...

Competitive positioning is worthless if you can't explain and train your sales and customer success teams. That's why partnering closely with your enablement team and fro...

There are two directions to answering this question: Frequency of delivery Content Frequency is important because Sales is constantly bombarded with info. You have to g...

You'll want to create materials that you can package up and disseminate via a central hub like Highspot, Seismic, Showpad, Confluence etc. When you roll this out make su...

I've seen this done a number of different ways. Typically we have dedicated time with the field to train them on the positioning. You can get buy-in from the head of sale...

Disseminating competitive positioning to our sales team is a strategic and ongoing process--as you likely know, there are new things popping up every day with competitors...

In the traditional B2B Tech world, my experience has been that you need several ways to disseminate your competitive positioning:Sales battle cards for your field sales t...

When it comes to sharing competitive info with your sales team, it’s key to think about where they’re already active and how they get their updates. It’s also smart to ch...

This requires a few different tactics depending on the size of your sales team. YMMV based on culture, sales leadership, enablement structure, but it's a good place to st...

Keep it simple and practical. We use a simple battle card format to pull together the most essential details you need at your fingertips to enable competitive conversatio...

Develop a Competitive Playbook: Create a comprehensive competitive playbook that outlines key information about each competitor, their offerings, strengths, weaknesses, a...

Put in a place that's easy for them to find, and be consistent. While that's oversimplified, it really comes down to that. Sales will look for competitive positioning as...

Yeah that's a really important step. Nothing is more frustrating than putting together a great battlecard and competitor deep dive that then goes unused. Your sales enabl...

It depends of course on your market position. But assuming you are in a competitive market, your sales team should be very aware of your competitive positioning. I would ...

I use a standard product marketing brief for launches that includes competitive positioning. I'll include a section for where we win along with key value props and differ...

Here are my top 3 go-to's for this one... Recruit a top salesperson to record some sound bites leveraging your positioning. Take the recording and make it available on yo...