What type of customer research do you do pre-launch to help you have a great product launch?

Great question and glad to see people taking a customer-led approach to product launches. There are a few strategies I recommend here and they fall into 4 areas. Review ...

For clarity, I’ll draw a distinction here between product research and product launch research.1) Product research happens before resources are committed to build the pro...

I’m a big believer in customer research as a part of the overall launch plan. It’s tempting to make decisions based on “I think” or “I like” but in most cases, the PMM is...

It is always a good idea to factor in some time for research pre-launch to make sure your messaging is resonating with your target customer. In the past, I've done this b...

It depends on the launch, but I will usually do a mix of these:Customer Research: Talk with existing customers, or survey your existing customer base (or a segment of it)...

Customer research is so critical to the success of a launch and the extent of it will depend on the size and scope of the launch. At a minimum, you'll want to do customer...

To answer this question, first ask yourself a number of questions: Business importance: Is this a smaller feature, or is it a big bet and large revenue driver? Risk: Ev...

I like to break this down into: product research, messaging research, GTM research. Product research is research you do to inform the product the team builds. This almos...

Customer research is a gold mine - if done correctly. What's not understood, and often missed, is that customer research should be a continuous effort. It is often poorly...

Love this question. I take a 1 is greater than 0, even if it's less than 100 strategy here. Talking to any customers is better than talking to no customers. Obviously if ...

There are a number of ways to approach customer research pre-launch. At Webflow, we spend a lot of time with our community members to better understand their needs and wa...

The #1 thing is listening to customer calls. Or beta calls if you have someone selling the product before the launch. We use Gong.io for that. This is where I get most ...