Stripe Head of Product Marketing, APAC • 1y
There’s a natural tension between generalized and segmented messaging, and striking the right balance is crucial. In general, I think of it like this: Generalized messaging is useful when you’re addressing a broad, multi-segment audience, like in a keynote or a flagship launch. It focuses on the overarching value and broad benefits that resonate across different personas. Segmented messaging dives deeper into specific user needs and pain points. It’s best when you’re targeting a niche or running ...Read More
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