How do you determine whether or not you should do a soft launch (small) or a full scale launch?
4 Answers
Sentry Director of Product Marketing • 1y
If I’m understanding your question correctly, it’s about deciding when to go for a soft launch (releasing to a limited audience in beta) versus a GA launch. At Sentry, we...
1311 Views
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 1y
For me, soft launches are for when the product isn't ready or the announcement is not a step change forward. There are countless feature launches that are run of the mill...
655 Views
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LinkedIn Director of Product Marketing • 1y
Sometimes when we release a big product, it's not yet ready for the limelight of a major marketing launch. Why might that be?You don't yet have externalizable customer va...
1542 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
I covered most of this in the question regarding balancing speed to market with ensuring the product is ready for launch. If there is not strong conviction yet on produc...
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