How do you launch new features in products? Plus, what are the best resources to learn product marketing from? (Could be a podcast, following some good companies, books, etc)
Salesforce Senior Director, Product Marketing | Formerly Gong, Salesforce, GE • 3y
A new feature within a product would usually fall under a Tier 2 or 3 launch in my book. That means they are getting attention, but not quite everything you have up your ...
8522 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 4y
When launching new features in products, you can influence activation by reaching your customers where they are in their journey. Whether that's in-app with embedded post...
1980 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 1y
To launch new features (vs new products), I ladder them to our established, core use cases. This approach ensures consistency in marketing materials and helps customers u...
2447 Views
Scribe VP of Product Marketing • 2y
There are two great resources I highly recommend, aside from Sharebird (which contains a true wealth of guidance):Reforge’s Product Marketing courseProduct Marketing Alli...
2093 Views
Related Questions
What collateral do you include for each launch? Can you speak to how to go through a successful product launch with no budget. Using existing tools to grab your current and new audience base specifically with features that are meant to grab a new type of user. When launching a new product, what sales assets are a must have to make the launch a success?What's the best approach to a mini product or feature launch?When re-launching a product in the market through a different lens of value, how would you create the demand for it, and what campaigns would you run?