Sharebird
Sign Up / Sign In

How would you handle negative user feedback about your product, and how might you address it with the engineering team?

Answer
2 Answers
Product Marketing Career Path Launch Channels Launch Enablement Launch Strategy
  1. Greg Gsell
    Greg Gsell

    Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 1y

    Negative feedback is more important than positive feedback. For PMM, I would bring it to the PM teams and have honest conversations about the feedback and let them address it. Also look at if it is an enablement issue and how PMM can help educate customers on the use of the feature (if applicable). In my experience, PMMs are not really working with engineering on product feedback, that is more of a PM function

    6,026 Views
  2. Alexandra Sasha Blumenfeld
    Alexandra Sasha Blumenfeld

    Sentry Director of Product Marketing • 1y

    As the "GM" of your product area, it's incredibly valuable to cultivate a culture of ownership among all your cross-functional partners. When the entire product pod feels a strong sense of responsibility for the product's success – viewing all feedback, good and bad, as chances to learn and improve – that's when you'll drive greater product adoption and reduce friction between teams. But going back to this specific question - my first step is always to process and understand the feedback myself. ...Read More

    3,485 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Jackie Palmer

ActiveCampaign VP Product Marketing, Jackie Palmer on Product Marketing Career Path

May 27 @ 10:00AM PT

View Answers
Kelly Kipkalov

Carta Vice President Product Marketing, Kelly Kipkalov on Product Launches

May 14 @ 9:00AM PT

View Answers
Nil Onal

WhatsApp Consumer Product Marketing Lead, Nil Onal on Product Launches

March 26 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors