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How do you approach multi-channel marketing when it comes to rolling out a product launch? and any advice on positioning globally?

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  1. Yvonne Chow
    Yvonne Chow

    Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y

    Successful multi-channel marketing strategies require careful planning and coordination - here are some thoughts from my experience: During my time at Hootsuite and LinkedIn, I had incredibly talented global marketing colleagues and we often coordinated product, brand messaging, and event launches together. So the first step is building relationships with these global teams. I had recurring meetings with regional leads at least once a month where we would discuss work and sometimes share some pe ...Read More

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