When is it the right time to invest in a robust industry marketing / product marketing motion, especially if it's a resource-constrained team?
SurveyMonkey Senior Director, Head of Product & Solutions Marketing, Morgan (Molnar) Lehmann on Industry Product Marketing
August 21 @ 10:00AM PST
Cisco Meraki Head of Product Marketing, Grant Shirkon Industry Product Marketing
August 16 @ 9:00AM PST
Procore Technologies Product Marketing Leader, Julie Vasquezon Industry Product Marketing
June 23 @ 10:00AM PST
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Related Questions
what skills and abilities are required to be head of industries marketing? how do candidates set themselves apart during an interview? At what stage of a company should a product marketing team think about resourcing an industry-first approach?How open would your company be to hire someone with category management experience for a PMM role? Lets say the person has worked on product development, GTM, sales enablement and campaigns for their category?Which product marketing responsibilities should be centralized, and what should industry product marketers own?Have you come across good resources for thought leadership content related to industry product marketing? If so which would you recommend?How do I measure sales enablement success?