SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
Knowing when to introduce an industry product marketing motion depends on several factors: Do you have product-industry fit? Or put another way, are you free of any product-industry fit barriers like compliance or regulatory needs? E.g.: HIPAA compliance for Healthcare Are there early signs of success in that industry? E.g.: consistent stream of pipeline, significant contributor to revenue, decent win rates or deal sizes. Is there buy-in from other dependent functions to support an industry GTM ...Read More
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