How should Product Marketers work with Growth marketers in terms of KPIs, boundaries, north star metrics, activities?
3 Answers
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
Product marketers and growth marketers should work closely together to ensure that their efforts are aligned towards achieving the company's goals. Here are some ways the...
550 Views
Wiz Senior Director Product Marketing • 1y
Ideally you are aligned with Growth (and Product) on your north star metric/KPI -- e.g. we're trying to drive more pipeline in xyz segment; increase acquisitions through ...
1103 Views
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Marketing Strategy Consultant • 4y
Good question. And admittedly it's been a minute since I've worked with a growth team so my answer might be 2-3 years outdated. But I think if you're in product marketing...
1371 Views
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