Which platform is the best in your opinion to reach the target audience of an Atlassian app? (inbound, outbound opportunities, events, anything)
Rachel Cheyfitz
Coro Head of Product Marketing and Documentation • December 6
Atlassian is closely associated with engineering/development. For this reason, I'd suggest the following - for starters:
- Stack overflow
- dev.to
- CodeProject
- Forem
- Slack communities
- Atlassian communities
Before interacting, take into account:
- Community rules - and abide by them. There's always a way to get your message across without breaking the rules.
- This is only a short list. There are plenty of other relevant communities and platforms!
- Providing thought leadership will attract many more people than simple advertising on these platforms.
908 Views
Related Ask Me Anything Sessions
Splunk Senior Manager, Product Marketing, Rinita Datta on Developer Product Marketing
September 4 @ 10:00AM PST
Crossbeam Senior Director Product Marketing, Amanda Groves on Developer Product Marketing
Amazon Product Marketing at Fire TV (Smart TVs), Amey Kanade on Developer Product Marketing
Top Product Marketing Mentors
Christy Roach
AssemblyAI VP of Marketing
Jasmine Jaume
Intercom Director, Product Marketing
Alina Fu
Microsoft Director, Copilot for Microsoft 365
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Priya Gill
SurveyMonkey Head of Global Marketing
Amanda Groves
Enable VP of Product Marketing
Amanda Groves
Enable VP of Product Marketing
Jiong Liu
Wiz Senior Director of Product Marketing
Related Questions
How technical does your messaging need to be when marketing to developers?What are the channels/tactics that are fundamentally unique to developer marketing?Can you explain Developer Marketing to someone who is hearing the term for the first time?Can you share the metrics you track for your developer marketing programs? And what are the product metrics that the marketing team also needs to pay attention to? What advice could you share for people marketing to developers?Which marketing channels do you use to reach dev audience during your launch? Do you ignore emails? Do you use dev communities?