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What's different in GTM tactics for developers vs other audiences?

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4 Answers
Developer Product Marketing Launch Frameworks Launch Enablement Launch Strategy Messaging Strategy
  1. Madison Springgate
    Madison Springgate

    Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y

    It may feel obvious but the main difference is that developers are much more self-reliant and want to get their hands dirty. They’re typically less interested in traditional marketing tactics and more in practical, no-nonsense content - think code samples, SDKs, and detailed docs. For a successful developer GTM, I recommend focusing on enabling self-service trials and adoption. At Twilio, we saw great success with users starting on free trials and self-serve options, then organically growing the ...Read More

    2,000 Views
  2. Lauren Craigie
    Lauren Craigie

    Inngest Head of Marketing • 3y

    I wish it wasn't different, to be honest. If I say what people normally say here, like, "it's more honest, it's straight-forward, it gets right to the meat of it," I'm left thinking... Why don't we market that way to everyone? Why don't we create tiered experiences that let you get right to the details if you want, or float up high in the "business value."  But, to be actually helpful here, I think developer marketing typically happens in a company with product-led-growth, which means you need t ...Read More

    1,745 Views
  3. Rinita Datta
    Rinita Datta

    Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y

    Developers look for easy and seamless onboarding, fast time to value, honest and authentic content and messaging with clear technical value propositions, street-cred about the product among their network of peer developers, and an existing thriving community of the product’s users. They don’t want to talk to a sales rep and would much rather see-try-buy the product themselves.

    1,269 Views
  4. Rachel Cheyfitz
    Rachel Cheyfitz

    Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y

    The go-to-market (GTM) tactics for developers may be different than those for other audiences, as developers have unique needs and preferences that must be taken into account when developing marketing and sales strategies. Some of the key differences in GTM tactics for developers vs other audiences may include: Developers are more likely to be interested in technical details and specifications, such as the product's architecture, integration capabilities, and APIs. As such, marketing materials a ...Read More

    363 Views

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