What's different in GTM tactics for developers vs other audiences?
4 Answers
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y
It may feel obvious but the main difference is that developers are much more self-reliant and want to get their hands dirty. They’re typically less interested in traditio...
1890 Views
Inngest Head of Marketing • 3y
I wish it wasn't different, to be honest. If I say what people normally say here, like, "it's more honest, it's straight-forward, it gets right to the meat of it," I'm le...
1738 Views
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Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Developers look for easy and seamless onboarding, fast time to value, honest and authentic content and messaging with clear technical value propositions, street-cred abou...
1096 Views
Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
The go-to-market (GTM) tactics for developers may be different than those for other audiences, as developers have unique needs and preferences that must be taken into acc...
362 Views
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