What do developers care about?

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All related (9)

Head of Product Marketing and Documentation at Coro | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • November 12

I'll start by saying - ask them! The best way to approach product marketing is to become intimately familiar with your personas. Having said that - remember also that developers are human beings. A

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Lisa Dziuba

Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • September 29

When talking about product value prop, developers care more about: functional benefits (aka "features") security and owning the data transparent messaging around expected outcomes (no fuzzy marketing

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What are the keys to getting started with a developer marketing program?

Do you have a CTO, CIO or developer persona profile that you can share?

How do I measure the effectiveness of my developer marketing campaigns?

How technical does your messaging need to be when marketing to developers?

How do you manage launches when the product team has a difficult time sticking to timelines?

When and how does a sales team engage when marketing to developers?