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Rachel Cheyfitz
Head of Product Marketing and Documentation at Coro | Formerly Lytx, Cisco, Snyk, Lightrun, ComeetNovember 12
I'll start by saying - ask them! The best way to approach product marketing is to become intimately familiar with your personas.  Having said that - remember also that developers are human beings.  A
Lisa Dziuba
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)September 29
When talking about product value prop, developers care more about: functional benefits (aka "features") security and owning the data transparent messaging around expected outcomes (no fuzzy marketing