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What do developers care about?

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1 Answers
  1. Rachel Cheyfitz
    Rachel Cheyfitz

    Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y

    I'll start by saying - ask them! The best way to approach product marketing is to become intimately familiar with your personas.  Having said that - remember also that developers are human beings.  As such, when at work - they value (each prioritizing individually of course) the same things that everyone else does:  - success at your job/the task at hand - finding the right code for the right goal  - productivity and the ability to solve immediate issues as fast as possible - debugging easily; i ...Read More

    1,370 Views
  2. Lisa Dziuba
    Lisa Dziuba

    Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y

    When talking about product value prop, developers care more about:

    • functional benefits (aka "features")
    • security and owning the data
    • transparent messaging around expected outcomes (no fuzzy marketing promises)

    299 Views

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