Why is developing a differentiation pitch important?
In a company I'm working with, positioning and messaging framework consists of creating a differentiation pitch in addition to one-line pitch and elevator pitch. I'm not quite sure how to approach it. Isn't differentiation already baked in a regular pitch?
1 Answer
Inngest Head of Marketing • 1y
That’s a good question and you might be right. I’m sure it depends on how competitive your space is. If users best understand what you do by anchoring to the market leade...
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