Inngest Head of Marketing • 1y
That’s a good question and you might be right. I’m sure it depends on how competitive your space is. If users best understand what you do by anchoring to the market leader, e.g. “salesforce without the bad UI” then yes your standard pitch probably has differentiation baked in. Or if your market is very well established and extremely crowded with no clear leader, your top line positioning will also require differentiation “The only BI tool that unites your whole team.” But if your market is still ...Read More
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