What level of hard/technical skills should someone aim to develop to thrive in product marketing?
Material Security Senior Director of Product Marketing • 5y
I’m a huge proponent of Jobs To Be Done, both for building products and for marketing products – in product marketing, though, you don’t necessarily have to be able to do...
2936 Views
Klaviyo Director of Product Marketing | Formerly LaunchDarkly, mParticle, Okta • 3y
Great PMM teams have balance, across the dimensions of positioning & messaging, communication, industry depth, and technical expertise. It's rare to find the "unicorn...
772 Views
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Confluent, Twilio, ActiveCampaign
Inngest Head of Marketing • 1y
I’ve only sold in B2B tech, so speaking from that POV I would say hard skills should include The tools your marketing peers use—Marketo, Demandbase, 6Sense, etc, particul...
628 Views
WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
I don't believe that any technical skills are required in product marketing. However there are a few caveats to that blanket statement. You should be as technically pro...
1109 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y
As a product marketer, you should strive to have the same degree of functional understanding and empathy as a product manager and the same ability to contextualy step thr...
328 Views
Related Questions
How do you strengthen your product marketing skillset on the job when time is of the essence?What are 3 most important hard skills that a product marketing needs? Hard skills for example: coding, data analytics, communication, etcWhat are the 3 skills you use most often in your role as a product marketer?Is there a typical list of required skills for a product marketer? I feel like «product marketing» is such a wide term, it's very tough to have a proper definition, hence clear expectations for this role across different companies (size, industry...)Are product marketing roles becoming more technical?What are the most in-demand PMM skills?