What level of hard/technical skills should someone aim to develop to thrive in product marketing?
Material Security Senior Director of Product Marketing • 5y
I’m a huge proponent of Jobs To Be Done, both for building products and for marketing products – in product marketing, though, you don’t necessarily have to be able to do...
2936 Views
Klaviyo Director of Product Marketing | Formerly LaunchDarkly, mParticle, Okta • 3y
Great PMM teams have balance, across the dimensions of positioning & messaging, communication, industry depth, and technical expertise. It's rare to find the "unicorn...
767 Views
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Splunk
Inngest Head of Marketing • 1y
I’ve only sold in B2B tech, so speaking from that POV I would say hard skills should include The tools your marketing peers use—Marketo, Demandbase, 6Sense, etc, particul...
626 Views
WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
I don't believe that any technical skills are required in product marketing. However there are a few caveats to that blanket statement. You should be as technically pro...
1109 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y
As a product marketer, you should strive to have the same degree of functional understanding and empathy as a product manager and the same ability to contextualy step thr...
328 Views
Related Questions
What are 3 most important hard skills that a product marketing needs? Hard skills for example: coding, data analytics, communication, etcHow do you strengthen your product marketing skillset on the job when time is of the essence?Is there a typical list of required skills for a product marketer? I feel like «product marketing» is such a wide term, it's very tough to have a proper definition, hence clear expectations for this role across different companies (size, industry...)What are the 3 skills you use most often in your role as a product marketer?What is the best way to show I have the skills to become a product marketer? What skills should a Group PMM focus on in order to set themselves up for VP roles?