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2 Answers
Ivan Dwyer
Ivan Dwyer
Okta Product MarketingFebruary 17
Good question – it can depend on a few things. In many companies, you’ll have to wear both hats... I know I sure have.  As Product Marketing teams grow, where it starts to break out into dedicated roles is at the target persona level – your more traditional PMM may focus more on the executive ......Read More
James Fang
James Fang
mParticle Vice President of Product MarketingDecember 6
Techncial Product Marketers have a higher degree of industry knowledge and technical expertise. In a team, they are specialized in the areas of: * Competitive intelligence: owning the maintenance of battlecards, and acts as SMEs when going head-to-head in a late-stage opportunity * Technica......Read More