What differentiates a technical Product Marketer vs nontechnical/traditional Product Marketers?

Good question – it can depend on a few things. In many companies, you’ll have to wear both hats... I know I sure have. As Product Marketing teams grow, where it starts ...

Techncial Product Marketers have a higher degree of industry knowledge and technical expertise. In a team, they are specialized in the areas of: Competitive intelligence...

I think it’s important to note that when selling to technical audiences, ALL product marketers need to be technical. Insofar as all need to be able to confidently demo th...