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What differentiates a technical Product Marketer vs nontechnical/traditional Product Marketers?

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3 Answers
Technical Product Marketing
  1. Ivan Dwyer
    Ivan Dwyer

    Material Security Senior Director of Product Marketing • 5y

    Good question – it can depend on a few things. In many companies, you’ll have to wear both hats... I know I sure have.  As Product Marketing teams grow, where it starts to break out into dedicated roles is at the target persona level – your more traditional PMM may focus more on the executive personas/solution marketing/business value route, while your more technical PMM may focus more on the practitioner personas/example use cases/how to guides route. If you're trying to figure out your own pat ...Read More

    2,176 Views
  2. James Fang
    James Fang

    Klaviyo Director of Product Marketing | Formerly LaunchDarkly, mParticle, Okta • 3y

    Techncial Product Marketers have a higher degree of industry knowledge and technical expertise. In a team, they are specialized in the areas of: Competitive intelligence: owning the maintenance of battlecards, and acts as SMEs when going head-to-head in a late-stage opportunity Technical enablement (SE, Professional Services): may entail building hands-on labs, creating technical content (e.g. reference architectures, demo environment + demo scripts, technical white papers) Running betas / "dogf ...Read More

    972 Views
  3. Lauren Craigie
    Lauren Craigie

    Inngest Head of Marketing • 1y

    I think it’s important to note that when selling to technical audiences, ALL product marketers need to be technical. Insofar as all need to be able to confidently demo their product, understand their audience’s jobs/pains/gains, and alternatives. That’s pretty tough to do if you don’t understand core frameworks and relevant technologies. Beyond that, a TPMM is distinguished by what they focus on—which in my opinion is deep research followed by the ability to turn that research into positioning, ...Read More

    687 Views

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