How do you measure content usage and effectiveness within the sales process? Do you have a constant feedback loop that enables your team to attribute content engagement to business outcomes? Does this allow you visibility into standardizing best practices and measuring marketing impact?

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How do you measure content usage and effectiveness within the sales process? Do you have a constant feedback loop that enables your team to attribute content engagement to business outcomes?  Does this allow you visibility into standardizing best practices and measuring marketing impact?

Jen Vaccaro McParland · Accepted Answer

To measure content usage and effectiveness within the sales process, I recommend tools like: Highspot to track downloads, feedback, and engagement in the process. A centr...

Christine Tran · Answer

I know there are sales CMS tools that track usage metrics, which can give you a sense of what's working, but it's really just directional since some content types will al...

Jeremy Wood · Answer

This is definitely one of the trickier elements of sales enablement and the quantifiable value driven through product marketing into sales enablement. In short much like ...

Mandy Schafer · Answer

There are multiple ways I've tried to measure content usage and effectiveness. The most obvious is to be able to have platforms to help you, but I've not always been so l...

Kuber Sharma · Answer

Jen, Jeremy, and Christine have covered the platform layer well. The tools are table stakes. Where I've seen PMM teams fail is confusing activity metrics with effectivene...

How do you measure content usage and effectiveness within the sales process? Do you have a constant feedback loop that enables your team to attribute content engagement to business outcomes? Does this allow you visibility into standardizing best practices and measuring marketing impact?

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