How do you measure content usage and effectiveness within the sales process? Do you have a constant feedback loop that enables your team to attribute content engagement to business outcomes? Does this allow you visibility into standardizing best practices and measuring marketing impact?
Okta Senior Manager, Product Marketing & Analyst Relations • 10mo
To measure content usage and effectiveness within the sales process, I recommend tools like: Highspot to track downloads, feedback, and engagement in the process. A centr...
13761 Views
Writer Head of Solutions Marketing • 9mo
I know there are sales CMS tools that track usage metrics, which can give you a sense of what's working, but it's really just directional since some content types will al...
8523 Views
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Adobe Head of GTM Strategy, APAC & Japan • 2y
This is definitely one of the trickier elements of sales enablement and the quantifiable value driven through product marketing into sales enablement. In short much like ...
6221 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
There are multiple ways I've tried to measure content usage and effectiveness. The most obvious is to be able to have platforms to help you, but I've not always been so l...
2140 Views
Related Questions
How do you measure product marketing contributions to sales success?How do you measure the success or effectiveness of your sales enablement efforts?
How do we measure usage of sales enablement material? even with all of AI this is a black box and often does not help with showcasing the hard work that product marketing does. Is asking sales what do they need effective in developing sales content?How do you measure the effectiveness of your sales content?How do you get sales teams to consume the content you create?