How do you recommend socializing KPIs (before the work starts and when it's done)?

Question

Akira Mamizuka · Accepted Answer

I see 4 key steps as part of an effective KPI-setting process:

1. Align on the right KPIs. Employees need to understand why certain metric matters. Connecting any KPI to key business outcomes is crucial.
 2. Socialize the method and numbers. Some KPIs are complex to be calculated and can be perceived as a black box. The more your employees understand how KPIs are calculated and how their efforts influence KPIs, the more effective this process will be. Also, explaining how targets are set and the philosophy behind them is key.
 3. Track and publish KPIs. Make KPIs widely available through dashboards, newsletters, team meetings and 1:1s. Discuss trends and insights.
 4. Use KPIs to make your business better. Take learnings from KPIs and propose changes to the business based on them. Hold individuals and teams accountable for underperformance. Celebrate overperformance.

Michael Hargis · Answer

I think it's good to try and tell stories with data. What is the KPI actually telling us about our business? Develop a recurring insights cadence within your company. Think of it like a quarterly newsetter from Revenue Ops describing how the teams just performed. Spend some time to make it look good with the data visualzed in charts and the details provided in the appendix. After you produce it a few times, you'll start to get traction and the KPIs will become a part of your leadership team's vocabulary.

Related Ask Me Anything Sessions

HubSpot Director, Data & Analytics, Revenue Operations, Josh Chang on Revenue Ops KPIs

Zapier Director, Revenue Operations, Lindsay Rothlisberger on Establishing the Revenue Ops Function

LinkedIn Vice President of Global Sales Operations, SaaS, Akira Mamizuka on Revenue Ops KPIs

Related Questions