Question Page

What is an important KPI that you see revenue operations teams completely missing?

Won Choi
Klaviyo Senior Director Sales Operations3y
Most of the time, you can find rev ops teams being the busiest teams. There is usually no downtime as in sales; there is a quarterly cycle, and planning happens every six...
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4756 Views
Michael Hargis
Tealium SVP, Revenue Operations3y
A few KPIs that make a lot of sense to me in this economic environment: 1. Push Counter - take a look at how many times opportunities are slippling. 2. Time Since Dis...
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2756 Views
Sowmya Srinivasan
HubSpot Vice President of Revenue Operations1y
This is a tough question to answer! Though not intentional, as a Post-Sales RevOps leader, I can share - clearly understanding the drivers of churn and especially breakin...
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823 Views
Katie Cook
Salesforce Senior Director, Sales Strategy & Operations2y
GREAT question. The biggest gap I often see when it comes to KPIs is not including personnel characteristics. Things like tenure, time in role, geographic distance to c...
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1238 Views
Saad Farooq
DigitalOcean Director of Revenue Operations / Customer Care3y
Identifying preventable churn from the non-preventable churn and focusing on second-order revenue. Everyone is going to see churn trend up this year while things normal...
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957 Views
Azim Mitha
HubSpot Senior Director, Sales Strategy & Operations (APAC)1y
Focusing on core metrics such revenue growth, ASPs, pipeline health etc, a KPI that can be often overlooked are customer engagement metrics & customer health once the...
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554 Views
Dhwani Dalal
DocuSign Director, Sales Strategy & Operations1y
● Missed: Lead velocity rate (LVR), which tracks how fast leads are progressing through the funnel and full funnel conversion which is hard to capture effectively at most...
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703 Views
Ignacio Castroverde
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office2y
An often-overlooked but crucial KPI for Revenue Operations teams is Customer Success and Engagement Metrics, particularly post-sale. While many RevOps teams are adept at ...
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612 Views
Tyler Will
Intercom VP, Revenue Operations | Formerly LinkedIn1y
I don't think RevOps teams are completely missing anything, though that has to be a company-by-company assessment. In my experience, there are two places RevOps could pla...
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526 Views
Zeina Marcotte
LinkedIn Senior Director, Strategic Accounts - LMS Sales Operations1y
One area we could invest more in is understanding and measuring customer value. It’s often difficult to align on a measure of value that’s not only agreed upon between th...
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707 Views