What are some of the *worst* KPIs to commit to achieving?

The worst KPIs I've seen are those that encourage the wrong behavior or provide a false sense of security that the business is doing better than it really is. Take pipeli...

The KPI that I tend to disagree with the most is hiring targets (I am using the term KPI very loosely here as some revenue ops are not involved with headcount planning). ...

Any KPI where you either do not understand the mechanisms to drive that KPI or cannot influence the outcome is a bad choice. Not understanding what would be necessary to ...

When it comes to selecting KPIs, one of the biggest traps teams can fall into is committing to metrics that fail to pass the crucial "so what" test, don't drive specific ...

There is a two part test that would apply here: (1) whether the KPI measures activities or output which meaningfully contribute to a strategic priority; and, somewhat rel...