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What's your process for figuring out what metrics to hold revenue operations accountable for?

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4 Answers
Revenue Ops KPIs
  1. Akira Mamizuka
    Akira Mamizuka

    LinkedIn Vice President of Technology and Product Operations • 3y

    This is a non-trivial topic since Revenue Operations is often a "recommender" in many decisions, as opposed to a "decider". The "dual mandate" of the Revenue Operations function is: Grow revenue faster Make the go-to-market resources more productive I believe best-in-class Revenue Operations teams should have a seat at the table, with direct influence on the outcomes above. With that in mind, Revenue Operations should be accountable for: Revenue growth, addressable market penetration, market sha ...Read More

    2,262 Views
  2. Dhwani Dalal
    Dhwani Dalal

    DocuSign Director, Sales Strategy & Operations • 1y

    ● Process: Align KPIs with business outcomes like revenue growth, map KPIs to each stage of the sales funnel, and focus on actionable metrics. 

    854 Views
  3. Tyler Will
    Tyler Will

    Intercom VP, Revenue Operations | Formerly LinkedIn • 1y

    There are two ways I think about RevOps accountability when it comes to KPIs. First, for business outcome-type metrics, the accountability for RevOps comes from providing accurate and timely reporting and insights on that KPI to other teams. Maybe most simply, RevOps isn't compensated on quota attainment but is absolutely accountable for setting quotas, measuring attainment, and ensuring reps are paid accurately. There is a large group of KPIs (I have shared a list in a few other answers in the ...Read More

    587 Views
  4. Ignacio Castroverde
    Ignacio Castroverde

    Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office • 2y

    Determining the right metrics for Revenue Operations (RevOps) accountability cannot be seen as just a routine task; it's should be a foundational process that can significantly influence the success of the RevOps team and, by extension, the entire organisation. This answer is detailed because getting this process right is absolutely key. The metrics we choose not only reflect the performance of the RevOps team but also directly impact the operational efficiency, revenue growth, and overall strat ...Read More

    581 Views

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