Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?

Question

Jacky Ye · Accepted Answer

I'll be the first to say it. It's really hard. There's no perfect answers and attempts to quantify this kind of uncertainty can sometimes like a reach, and at worst, feel...

Sowmya Srinivasan · Answer

Setting targets or key KPI’s without enough insights is definitely a tricky task. Here are some steps I would recommend - Research, research, research - conduct market ...

Ken Liu · Answer

It's rare that you are the first company to set KPIs when entering a new market. Here are some best practices I've used to set realistic KPI goals when I helped advise c...

Katie Cook · Answer

OOF! Asking the hard questions today! I love it! Yes you are 100% correct. I don't know how many times I felt like I should just get a dart board out or ask a magic 8 bal...

Akira Mamizuka · Answer

First of all, let's not convolute KPIs (Key Performance Indicators) with targets. KPI definition should happen independent of our knowledge of the market or the availabi...

Azim Mitha · Answer

When entering new markets, there are several strategies to overcome the uncertainty of KPIs: Engage with local customers / partners / industry experts to gain insights o...

Tyler Will · Answer

In situations like entering new markets (I'm think new geo, segment, or product intro), ideally the company has a business case justifying the investment that can be the ...

Ignacio Castroverde · Answer

Entering a new market is inherently uncertain, but I think that by combining a thorough market research, a flexible and iterative approach, local insights, and collaborat...