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Stakeholder Management
What are the main responsibilities of Marketing Operations?
Different from Sales and Customer, it carries out different matters, from branding, positioning, demand generation and events. There is also a threshold between marketing analysts (Email, Performance, etc.) and Marketing Ops analysts.
1 Answer
Courtney McAra
Marketing Operations Consultant • September 28
Marketing Operations is often responsible for: * Campaign Operations - Execution of building and deploying digital assets such as emails and webinars, in order to support both Marketing & Sales Team goals. This can include the more technical sub-category of Development Operations, i.e......Read More
1319 Views
2 Answers
Andrew Kodner
Bazaarvoice VP, Revenue Operations • November 30
Never underestimate the importance of understanding different perspectives. For any given topic, Leadership, the Board, Sales, Customer Success, Marketing, Professional Services, Product Marketing, and/or Finance bring unique views, based on their experience, biases, and needs (i.e. “what’s in it......Read More
1234 Views
5 Answers
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • December 2
Building partnerships take time. But it is worth the effort. Mastering cross-functional collaboration will significantly impact the success of your company and your own career. You will need to take a strategic and collaborative approach to build cross-functional partnerships, investing time into......Read More
246 Views
How do you build better relationships with demand generation?
How do you constantly stay aligned and how have your revenue operations teams traditionally worked with your demand generation teams?
3 Answers
Andrew Kodner
Bazaarvoice VP, Revenue Operations • November 30
These days, it's hard not to agree that Demand Generation is one of the most metrics driven teams focused on pipeline creation, whether it’s Marketing Demand Generation or BDR/SDR teams. Over the past 3-4 years, I would argue that Marketing Operations consistently dives even deeper than Sales Ope......Read More
1198 Views
4 Answers
Didier Varlot
Product Manager • November 29
From my experience, a historically tense relationship comes from a conflict in the sense that both functions have two irreconcilable points of view or courses of actions as necessary to fulfill their objectives. Each one sees the other's point of view as preventing them from achieving their objec......Read More
348 Views
3 Answers
Bridget Hudacs
Knowledge Vortex Salesforce Functional Analyst • June 8
* Agree on the in-scope and out-of-scope elements for the project with the key stakeholders. * Set clear responsibilities and timelines for in-scope project outcomes. * Identify dependencies so the team knows how adjustments to timeline impact the project as a whole. * Set up a regul......Read More
505 Views
3 Answers
Andrew Kodner
Bazaarvoice VP, Revenue Operations • November 30
When it comes to cross functional items, ownership has to be a partnership to succeed. While Revenue Operations may be the primary on Territory planning and Pipeline target setting, IT might take the lead on systems and tools, in close partnership with RevOps. In earlier stage environments, most ......Read More
1639 Views
2 Answers
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • December 5
Success in any role can be measured in a variety of ways, depending on the specific goals and objectives of the position. Measuring my own success means for me that I: * achieved company metrics & OKRs (revenue growth, customer satisfaction, product releases speed) * achieved personal self-......Read More
526 Views
How do you structure your revenue operations team?
How big is it, what does everyone do? How do you measure success of each function/person?
2 Answers
Azim Mitha
HubSpot Interim Sales Director (Asia) • March 29
The RevOps team is structured to operate as a strategic function to bridge the gap between sales, marketing and customer success teams. Within APAC, the RevOps team is structured by various countries within which HubSpot operates (for eg, there is a RevOps team for Japan), to build relevant exper......Read More
1105 Views
3 Answers
Didier Varlot
Product Manager • November 15
The most important is to first listen to their worries regarding your project and determine the core problem that could be tackled solving more than the worries of one of the stakeholder, but most of the worries of nearly all the stakeholder. The stakeholders are as the users giving feedback, th......Read More
503 Views