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Stakeholder Management
What are the main responsibilities of Marketing Operations?
Different from Sales and Customer, it carries out different matters, from branding, positioning, demand generation and events. There is also a threshold between marketing analysts (Email, Performance, etc.) and Marketing Ops analysts.
1 Answer
Courtney McAra
Marketing Operations Consultant • September 28
Marketing Operations is often responsible for: * Campaign Operations - Execution of building and deploying digital assets such as emails and webinars, in order to support both Marketing & Sales Team goals. This can include the more technical sub-category of Development Operations, i.e......Read More
132 Views
2 Answers
Andrew Kodner
Bazaarvoice VP, Revenue Operations • November 30
Never underestimate the importance of understanding different perspectives. For any given topic, Leadership, the Board, Sales, Customer Success, Marketing, Professional Services, Product Marketing, and/or Finance bring unique views, based on their experience, biases, and needs (i.e. “what’s in it......Read More
825 Views
5 Answers
Azim Mitha
HubSpot Director, Sales Strategy & Operations (APAC) • March 30
To build effective relationships (and partnerships), I am a huge believer in a framework called the "Trust Equation". The Trust Equation outlines the elements that contribute to building trust in a relationship. The Trust Equation framework is: Trust = (Credibility + Reliability + Intimacy) /......Read More
489 Views
How do you build better relationships with demand generation?
How do you constantly stay aligned and how have your revenue operations teams traditionally worked with your demand generation teams?
3 Answers
Andrew Kodner
Bazaarvoice VP, Revenue Operations • November 30
These days, it's hard not to agree that Demand Generation is one of the most metrics driven teams focused on pipeline creation, whether it’s Marketing Demand Generation or BDR/SDR teams. Over the past 3-4 years, I would argue that Marketing Operations consistently dives even deeper than Sales Ope......Read More
779 Views
4 Answers
Azim Mitha
HubSpot Director, Sales Strategy & Operations (APAC) • March 30
Improving a historically tense relationship between functions requires a deliberate effort and a willingness to work collaboratively towards a common goal. The first item that I like to spend time on is understanding the root causes of the tense relationship (which could have stemmed from mis......Read More
485 Views
3 Answers
Bridget Hudacs
Deel Team Lead, Salesforce Development • June 8
* Agree on the in-scope and out-of-scope elements for the project with the key stakeholders. * Set clear responsibilities and timelines for in-scope project outcomes. * Identify dependencies so the team knows how adjustments to timeline impact the project as a whole. * Set up a regul......Read More
420 Views
3 Answers
Andrew Kodner
Bazaarvoice VP, Revenue Operations • November 30
When it comes to cross functional items, ownership has to be a partnership to succeed. While Revenue Operations may be the primary on Territory planning and Pipeline target setting, IT might take the lead on systems and tools, in close partnership with RevOps. In earlier stage environments, most ......Read More
1135 Views
2 Answers
Dhwani Dalal
DocuSign Director, Sales Strategy & Operations • June 28
Rev Ops is one function where one person can typically do a ton! Its hard when the role isn't clearly defined and you spend time on different initiatives. A few ways I measure success: * Results-Oriented Approach: I gauge success by assessing the tangible outcomes and results achieved in any......Read More
431 Views
How do you structure your revenue operations team?
How big is it, what does everyone do? How do you measure success of each function/person?
2 Answers
Azim Mitha
HubSpot Director, Sales Strategy & Operations (APAC) • March 30
The RevOps team is structured to operate as a strategic function to bridge the gap between sales, marketing and customer success teams. Within APAC, the RevOps team is structured by various countries within which HubSpot operates (for eg, there is a RevOps team for Japan), to build relevant exper......Read More
702 Views
3 Answers
Azim Mitha
HubSpot Director, Sales Strategy & Operations (APAC) • March 30
Alignment of internal stakeholders for a specific project/initiative is important to ensure that everyone is working towards the same objectives & goals. Here are a few ways I drive stakeholder alignment: * Define what are you solving for (ie. what are the goals & objectives of a specifi......Read More
588 Views