Revenue Ops Stakeholders

What are the main responsibilities of Marketing Operations?
Different from Sales and Customer, it carries out different matters, from branding, positioning, demand generation and events. There is also a threshold between marketing analysts (Email, Performance, etc.) and Marketing Ops analysts.
1 Answer
Courtney McAra
Courtney McAra
Marketing Operations ConsultantSeptember 29
Marketing Operations is often responsible for: * Campaign Operations - Execution of building and deploying digital assets such as emails and webinars, in order to support both Marketing & Sales Team goals. This can include the more technical sub-category of Development Operations, i.e......Read More
850 Views
2 Answers
Andrew Kodner
Andrew Kodner
Bazaarvoice VP, Revenue OperationsDecember 1
Never underestimate the importance of understanding different perspectives. For any given topic, Leadership, the Board, Sales, Customer Success, Marketing, Professional Services, Product Marketing, and/or Finance bring unique views, based on their experience, biases, and needs (i.e. “what’s in it......Read More
1061 Views
5 Answers
Lisa Dziuba
Lisa Dziuba
Lemon.io Head of Growth Product MarketingDecember 3
Building partnerships take time. But it is worth the effort. Mastering cross-functional collaboration will significantly impact the success of your company and your own career. You will need to take a strategic and collaborative approach to build cross-functional partnerships, investing time into......Read More
242 Views
How do you build better relationships with demand generation?
How do you constantly stay aligned and how have your revenue operations teams traditionally worked with your demand generation teams?
3 Answers
Andrew Kodner
Andrew Kodner
Bazaarvoice VP, Revenue OperationsDecember 1
These days, it's hard not to agree that Demand Generation is one of the most metrics driven teams focused on pipeline creation, whether it’s Marketing Demand Generation or BDR/SDR teams. Over the past 3-4 years, I would argue that Marketing Operations consistently dives even deeper than Sales Ope......Read More
1044 Views
4 Answers
Didier Varlot
Didier Varlot
Product ManagerNovember 29
From my experience, a historically tense relationship comes from a conflict in the sense that both functions have two irreconcilable points of view or courses of actions as necessary to fulfill their objectives. Each one sees the other's point of view as preventing them from achieving their objec......Read More
344 Views
3 Answers
Bridget Hudacs
Bridget Hudacs
Knowledge Vortex Salesforce Functional AnalystJune 9
* Agree on the in-scope and out-of-scope elements for the project with the key stakeholders. * Set clear responsibilities and timelines for in-scope project outcomes. * Identify dependencies so the team knows how adjustments to timeline impact the project as a whole. * Set up a regul......Read More
492 Views
2 Answers
Ken Liu
Ken Liu
Databricks Director - Sales Strategy & OperationsJune 9
Having access to the C-suite can be helpful for your career from a learning, career growth and networking experience. Some ways to gain access to the C-suite include: 1. Working on projects that have visibility to the C-suite 2. Assisting with events that have C-suite attendance or sponsorshi......Read More
1009 Views
2 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingJune 13
When working with the C-Suite, it's important to keep in mind that they are pressed for time and have a clear vision for what needs to be executed to support desired business outcomes. It's incredibly helpful to try to see things from their perspective. Here are a few additional habits to keep in......Read More
328 Views
3 Answers
Kayvan Dastgheib
Kayvan Dastgheib
Tegus Global Head of Revenue Strategy & OperationsJanuary 25
This is an interesting question, because new resources can mean quite a few things. I will look at this question through the lens of RevOps securing more budget for additional headcount and/or technology.   The short version: The story for RevOps resources needs to be told through the lens of ......Read More
720 Views
2 Answers
Ken Liu
Ken Liu
Databricks Director - Sales Strategy & OperationsJune 9
When you're facing this unenviable position, I recommend adopting these best practices: 1. Ensure both execs' strategy is trying to solve the same problem statement 2. Help the execs review how well their strategy aligns against a company and customer first principle 3. Ensure there is ......Read More
596 Views