Communities
Sign Up / Sign In
TAGS
All
Customer Success / Revenue Ops Alignment
Finance / Revenue Ops Alignment
Influencing the C-Suite
Marketing / Revenue Ops Alignment
Revenue / Revenue Ops Alignment
Stakeholder Management
Revenue Ops Stakeholders
2 Answers
Kayvan Dastgheib
Tegus Global Head of Revenue Strategy & Operations • January 24
There is a behavior the RevOps teams of all seniority levels can work on, and should constantly work to improve. We have a tendency to assume everyone can read the data like we do, and we send reports when instead we should have sent insights. But, what exactly does that mean? Let us explore......Read More
1330 Views
3 Answers
Kayvan Dastgheib
Tegus Global Head of Revenue Strategy & Operations • January 24
Earlier in my career exposure to the C-Suite was understandably in more controlled, scheduled environments. At an analyst level, and sometimes even at a manager level opportunities to directly connect with the C-Suite are few and far between. I am a firm believer that exposure matters. It is......Read More
857 Views
What are the main responsibilities of Marketing Operations?
Different from Sales and Customer, it carries out different matters, from branding, positioning, demand generation and events. There is also a threshold between marketing analysts (Email, Performance, etc.) and Marketing Ops analysts.
1 Answer
Courtney McAra
Marketing Operations Consultant • September 28
Marketing Operations is often responsible for: * Campaign Operations - Execution of building and deploying digital assets such as emails and webinars, in order to support both Marketing & Sales Team goals. This can include the more technical sub-category of Development Operations, i.e......Read More
1269 Views
2 Answers
Andrew Kodner
Bazaarvoice VP, Revenue Operations • November 30
Never underestimate the importance of understanding different perspectives. For any given topic, Leadership, the Board, Sales, Customer Success, Marketing, Professional Services, Product Marketing, and/or Finance bring unique views, based on their experience, biases, and needs (i.e. “what’s in it......Read More
1217 Views
5 Answers
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • December 2
Building partnerships take time. But it is worth the effort. Mastering cross-functional collaboration will significantly impact the success of your company and your own career. You will need to take a strategic and collaborative approach to build cross-functional partnerships, investing time into......Read More
246 Views
How do you build better relationships with demand generation?
How do you constantly stay aligned and how have your revenue operations teams traditionally worked with your demand generation teams?
3 Answers
Andrew Kodner
Bazaarvoice VP, Revenue Operations • November 30
These days, it's hard not to agree that Demand Generation is one of the most metrics driven teams focused on pipeline creation, whether it’s Marketing Demand Generation or BDR/SDR teams. Over the past 3-4 years, I would argue that Marketing Operations consistently dives even deeper than Sales Ope......Read More
1180 Views
4 Answers
Didier Varlot
Product Manager • November 29
From my experience, a historically tense relationship comes from a conflict in the sense that both functions have two irreconcilable points of view or courses of actions as necessary to fulfill their objectives. Each one sees the other's point of view as preventing them from achieving their objec......Read More
347 Views
3 Answers
Bridget Hudacs
Knowledge Vortex Salesforce Functional Analyst • June 8
* Agree on the in-scope and out-of-scope elements for the project with the key stakeholders. * Set clear responsibilities and timelines for in-scope project outcomes. * Identify dependencies so the team knows how adjustments to timeline impact the project as a whole. * Set up a regul......Read More
505 Views
2 Answers
Ken Liu
Databricks Director - Sales Strategy & Operations • June 8
Having access to the C-suite can be helpful for your career from a learning, career growth and networking experience. Some ways to gain access to the C-suite include: 1. Working on projects that have visibility to the C-suite 2. Assisting with events that have C-suite attendance or sponsorshi......Read More
1162 Views
2 Answers
Erika Barbosa
Counterpart Marketing Lead • June 12
When working with the C-Suite, it's important to keep in mind that they are pressed for time and have a clear vision for what needs to be executed to support desired business outcomes. It's incredibly helpful to try to see things from their perspective. Here are a few additional habits to keep in......Read More
330 Views