How do you create and deliver effective sales training programs and materials?
1 Answer
Salesforce Director, Sales Leader Excellence Coach • January 10
There needs to be a problem to solve. Begin by finding out what problem exists.
Then,
- Create a clear problem statement
- Define the current vs. desired future state
- Outline KPIs/metrics you want the program to impact
- Build an MVP to shop around with sellers & sales leaders
- Ensure you have sponsorship & buy-in from your sales leaders & teams
- Deliver the program
- Capture feedback
- Iterate & repeat
1744 Views
Top Sales Mentors
Brian Bresee
HubSpot Senior Director of Sales | Midmarket
Yusuf Bulan
HubSpot Director Sales DACH
Sarah Mercedes (Osborne)
HubSpot Head of Corporate Sales, West Coast
Rachel Mayes
Carta Senior Director of Sales - Venture Capital at Carta
Greg Baumann
Outreach Sr Director of Strategic and Enterprise Sales
Jessica Holmes
Adobe Director, Adobe Sales Academy
Eleanor Preston
Twilio Regional Vice President, Retail Sales
Maria White
Sales Training Leader
Tim Britt
Freshworks Senior Director of Channels Europe
Alicia Lewis
Culture Amp Senior Sales Director
Related Questions
What’s the best way to measure ramp effectiveness?How is sales enablement thinking about adoption of new sales tactics or strategies?How do you get feedback from sales on whether or not your frequency and training is relevant?How do you build and maintain a strong sales enablement culture within the sales organization?How do you incorporate customer feedback and insights into sales enablement efforts?How do you take feedback from the sales org and develop new sales content and strategies?