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How do you create and deliver effective sales training programs and materials?
1 Answer
Grant Glaser
Salesforce Director, Sales Leader Excellence Coach • January 10
There needs to be a problem to solve. Begin by finding out what problem exists.
Then,
- Create a clear problem statement
- Define the current vs. desired future state
- Outline KPIs/metrics you want the program to impact
- Build an MVP to shop around with sellers & sales leaders
- Ensure you have sponsorship & buy-in from your sales leaders & teams
- Deliver the program
- Capture feedback
- Iterate & repeat
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