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How do you build and maintain a strong sales enablement culture within the sales organization?

George Cerny

Collectly VP of Sales • 1y

A strong enablement culture is built on a strong foundation:1. Support from the top - it is critical the senior leadership is 100% bought in, believes in a culture of ena...

636 Views

What’s on the horizon for sales enablement with the growth of generative AI? How do you scale it in a way where reps use it to enhance their work rather than replace what they currently do?

George Cerny

Collectly VP of Sales • 1y

We're moving away from Playbooks and moving towards Personalized Agentic AI Coaching - just as we're moving out of the darkness and into the light...2020 was a powerful c...

2,123 Views

How do you stay up-to-date on industry trends and best practices in sales enablement?

Grant Glaser

Salesforce Director, Sales Leader Excellence Coach • 3y

Many of the large research firms (ex: Gartner) and other smaller societies exist. They put out interesting reports, whitepapers, and findings that showcase new enablement...

1,477 Views

What’s the best way to measure ramp effectiveness?

Maria White

Sales Training Leader • 3y

The best way to measure ramp effectiveness There are five main components to track for successful ramping 1. Consumption of the Training Material This should...

172 Views

How do you bring other departments together (e.g., marketing, product) to support sales enablement efforts?

Jessica Holmes

Adobe Director, Adobe Sales Academy • 2y

To foster collaboration and support sales enablement efforts effectively, it's crucial for enablement leaders to grasp the goals of other departments and their alignment ...

505 Views

How do you take “the classroom” and convert it to “real world experiences?” What’s the best way to do this at scale across a sales org?

Jessica Holmes

Adobe Director, Adobe Sales Academy • 2y

Theory provides the groundwork and techniques in an ideal setting, while practice applies these concepts to the unpredictable real world, especially in fields like sales....

555 Views

How do you align sales enablement efforts with the overall goals and objectives of the sales organization?

Grant Glaser

Salesforce Director, Sales Leader Excellence Coach • 3y

One word: outcomes. Sales enablement should (and needs to be) tightly aligned to business objectives & desired outcomes of the business/sales organization. When you ...

1,967 Views

How is sales enablement thinking about adoption of new sales tactics or strategies?

Grant Glaser

Salesforce Director, Sales Leader Excellence Coach • 3y

Sales is an ever-evolving sport and there is no sitting on your laurels if you want to stay ahead. Companies are constantly on the look-out for cutting edge technology to...

1,535 Views

How do you identify the training and resources so that your sales reps are both efficient and effective?

Andrew Zinger

Ironclad Senior Global Director, Revenue Enablement • 2y

I Love this question...I was once a salesperson, so I have always carried a ton of empathy for sellers and how precious their actual selling time is. I really disliked be...

755 Views

How do you take feedback from the sales org and develop new sales content and strategies?

Charles Gryor Derupe

accessiBe Director of Enablement • 3y

Thanks for the question! There are three ways that we go about this: Focus Groups, Open Requests, and Analytics. First, I'll mention that all content should point back t...

1,766 Views

How do you get feedback from sales on whether or not your frequency and training is relevant?

Grant Glaser

Salesforce Director, Sales Leader Excellence Coach • 3y

Getting feedback from sales (both leaders & sellers) is crucial. It'll help you assess success, relevance, and what you need to focus on next. It's easy to skip over ...

1,549 Views

How do you incorporate customer feedback and insights into sales enablement efforts?

Grant Glaser

Salesforce Director, Sales Leader Excellence Coach • 3y

Without feedback, you're building & delivering learning in a vacuum and not setting yourself up for success. To mitigate this: Collect feedback early & often Sen...

907 Views

How do you create and deliver effective sales training programs and materials?

Grant Glaser

Salesforce Director, Sales Leader Excellence Coach • 3y

There needs to be a problem to solve. Begin by finding out what problem exists. Then, Create a clear problem statement Define the current vs. desired future state Outli...

2,177 Views

Sales Subteams · Sales Enablement