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How do you take feedback from the sales org and develop new sales content and strategies?

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3 Answers
Sales Enablement
  1. Charles Gryor Derupe
    Charles Gryor Derupe

    accessiBe Director of Enablement • 3y

    Thanks for the question! There are three ways that we go about this: Focus Groups, Open Requests, and Analytics. First, I'll mention that all content should point back to your team's goals and objectives. What are you trying to achieve as an organization and business? Who are your target audiences? Will you be focusing on your ICPs or perhaps reinforcing the weakest sales opportunity? Are there any spots in the buying journey that have gaps and need to be addressed? These will ensure the content ...Read More

    1,751 Views
  2. Maria White
    Maria White

    Sales Training Leader • 3y

    During your Q4 working with sales leaders and operations your sales kick off should be the launch pad for your sales content and strategy for the year by supporting the company revenue goals and big bets for that year. What I have found to be very successful by conducting quarterly enablement reviews sales leaders and their direct reports. The framework for these meetings is to review the performance of enablement and allows time to review metrics and showcase data insights from those metrics. W ...Read More

    1,358 Views
  3. Grant Glaser
    Grant Glaser

    Salesforce Director, Sales Leader Excellence Coach • 3y

    There are many of ways to incorporate feedback into your enablement work. One framework that has served me well is the, 'Successive Approximation Model (SAM)'. In summary, it's all about: Preparation Phase - scope, collect, brainstorm, sketch, & prototype Iterative Design Phase - design, build, & develop a working MVP Iterative Development Phase - get feedback, prioritize changes, iterate quickly It's all about building an MVP, getting feedback, and iterating fast. Perfection is the enem ...Read More

    812 Views

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