What timeline do you set for leads to start the nurture campaign, and how often are your touch points?

The timeline for starting a nurture campaign and the frequency of touch points can vary based on factors such as your industry, sales cycle length, and the specific needs of your target audience. However, here are some general guidelines to consider:

• Initiate immediate touch points with a welcome email or acknowledgment to set the tone for engagement.

• Understanding your buyer journey and typical time to go through buying process, determine nurture cadence and modality.

• Implement behavior-triggered touch points based on the lead's interactions and that align with the buyer journey.

• Continuously monitor lead behavior and adapt the nurture campaign based on the insights gained.

Overall, flexibility is key. Regularly review and refine your nurture campaign strategy to ensure it remains effective in engaging and moving leads through the sales funnel.