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What timeline do you set for leads to start the nurture campaign, and how often are your touch points?

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2 Answers
Sales Development
  1. Andrew Zinger
    Andrew Zinger

    Ironclad Senior Global Director, Revenue Enablement • 4mo

    Here’s the practical model I have used in the past for when a lead enters nurture and how often we touch them 1. When does a lead go into nurture? Immediately after one of these outcomes A lead should enter nurture within 24 hours when: ✔️Disqualified for timing (e.g., “not this quarter / this year”) ✔️ No active project / initiative ✔️ Right ICP, but no buying group or internal sponsor yet ✔️ Inbound interest that was exploratory (content, curiosity, research) In practice: 0–1 business days aft ...Read More

    406 Views
  2. Jessica Holmes
    Jessica Holmes

    Adobe Director, Adobe Sales Academy • 2y

    The timeline for starting a nurture campaign and the frequency of touch points can vary based on factors such as your industry, sales cycle length, and the specific needs of your target audience. However, here are some general guidelines to consider: Initiate immediate touch points with a welcome email or acknowledgment to set the tone for engagement. Understanding your buyer journey and typical time to go through buying process, determine nurture cadence and modality. Implement behavior-trigger ...Read More

    2,017 Views

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